Selling Local Chicken and Eggs in Uganda: Why Consumers Pay Premium for 'Village Chicken'"
Selling Local Chicken and Eggs in Uganda: Why Consumers Pay Premium for "Village Chicken" A local chicken in Kampala sells for UGX 35,000. A broiler of the same weight sells for UGX 15,000. The difference is not in the meat — it is in the story. Urban consumers are willing to pay double, sometimes triple, for chicken they believe is healthier, tastier, and more authentic. This guide shows you how to find these buyers, how to price your product, and how to build a brand that turns village chickens into premium products. At Unified Farm BLM in Mpigi, we started selling to neighbors at UGX 12,000 per bird. Today, restaurants in Kampala pay us UGX 30,000–35,000 for the same chicken. The journey from village price to premium price took time, learning, and strategy. This post shares every step so you can make the same journey faster. Why Ugandans Pay More for Local Chicken The Psychology of Premium Poultry Urban consumers in Kampala, Entebbe, and Jinja are changing how t...